Global  ·  LatAm  ·  EU  ·  UK  ·  Asia
LIVE ·  TX/US + Mexico Azure
GSC AGENCY PARTNER PROGRAM (APP) · POWERED BY GSC · AI AGENTS FOR CPG

Your agency. Your accounts. Your brand.
We power agentic procurement with grocery retail — sustainably, quietly. You manage your accounts.

We partner with agencies to power their Beauty & Personal Care (BPC) clients in CPG B2B agentic procurement. GSC white-labels the agents, the CPG Knowledge Graph and the telemetry under your brand — a new recurring B2B line, and a procurement edge at the retail grocery gates, for the clients you already own.

Start the conversation
THE ASSETS YOUR BRAND RIDES ON

SPARKS — the CPG to Retail Agentic Map.

2Bdatapoints
38,350brands
15,688retail banners
50markets
9.5Minbound agent transactions monthly on the GSC CPG Knowledge Graph
60.6%of web traffic is now agentic — Cloudflare Radar, live
$15Tof B2B spend moving through AI agent exchanges by 2028 — Gartner
Top 20if our inbound agent transactions were a podcast, we would be top 20 globally
CHAPTER 2 — THE PARTNERSHIP

AI agents don’t read ads. Your clients’ procurement is already turning agentic.

GSC makes AI Agents for BPC — the sell-side standard for Beauty & Personal Care in CPG: resolved, cited answers served to retail grocery buying agents over MCP and A2A, with no LLM in the request path. You put your name on it.

GROW — the B2B half

B2B commerce is 4–6x the size of B2C and going agentic first. Your BPC and CPG clients need a procurement edge at the retail grocery gates — item data, machine-readable catalogs, agent-speed POs. Add that line to accounts you already own; no new-business pitch required.

WHITE-LABEL — your brand

Agency-branded portal, agent JSONs, ghost headers, catalog feeds and client dashboards — GSC never appears client-side. Managed services on our sovereign Azure estate; nothing for you to build, host or hire for.

EARN — recurring, at agency margin

Wholesale seats under your rate card — you keep the spread, plus per-client telemetry your current stack cannot produce. Recurring B2B revenue that compounds while media margins thin — the win-win-win.

THE ASK

Book → Brand → Market → Live

A conversation, not a contract. You bring the client book and the brand; GSC brings the agents, the graph and the managed back end.

01

1 · BOOK

Map your BPC and CPG clients against the 38,350 brands and 15,688 retail banners already on the GSC graph — most are very likely already mapped.

02

2 · BRAND

Your white-label identity: agency-branded portal, agent JSONs and ghost headers carrying your name, dashboards your clients log into.

03

3 · MARKET

Partner at the level that fits your book — local, regional or global — across 50 markets. Americas · UK · EU · LatAm · APAC.

04

4 · LIVE

GSC runs the managed services quietly on the back end. Your first client is live in the agentic B2B procurement market in under ten days — billed on your paper, at your rate card.

THE STACK — FOUR MCPs · MCP + A2A

The winning stack, white-labeled.

Four MCP servers carry the program — the protocols SAP, Google and Microsoft standardized on. Agents meet the program on its own agent-readable surface: gsc-agency.io — an AI Agent surface, not a website for humans.

1 · CATALOG MCP

The CPG Knowledge Graph — SPARKS-resolved SKUs served live to buying agents. 2B datapoints, 9.5M inbound agent transactions monthly. The moat.

2 · PROCUREMENT MCP

The retail grocery gate — item setup, assortment, machine-speed purchase orders with a human command on every commit via GSC Navigator.

3 · TELEMETRY MCP

The measurement layer — per-client agent traffic and transactions, streamed to your dashboard. The numbers the Web 2.0 stack cannot see.

4 · PARTNER MCP

Your white-label surface — your agency’s own agent card and endpoint, your name, your ghost headers. Your agency, discoverable in the agent economy.

CARRIER CLASS

On the hyperscale your clients already trust.

Azure South Central US + MexicoThis page — and your clients’ agent traffic — is served from GSC’s local sovereign node. LIVE across South Central US + Mexico, France Central, UK South and Australia East.

Microsoft AI Cloud Partner · Google Cloud A2A Agent Card · first CPG server on the Anthropic MCP Registry · Microsoft Entra OAuth 2.x + 2-factor on every call · Defender for Cloud · Front Door + WAF · tenant isolation · caller identity stamped · no LLM in the request path · SOC 2 · GDPR. Token economics run in your clients’ favor: ~125 token-equivalents per resolved answer vs ~100,000 for a crawl — track the price of the alternative at tokenpriceindex.com.

CONTACT

Talk to the program.

Tell us your market and your BPC/CPG client book — we’ll map it against the graph before the first call.

50 global markets. Partner local, regional or global.

Americas · UK · EU · LatAm · APAC. Your first client is live in under ten days — your agency, your accounts, your brand. GSC managed services on the back end, quietly.

Start the conversation